Ann’s Delicate Soap is a boutique brand of handcrafted goat’s-milk soap. I built its complete e-commerce presence on WordPress and WooCommerce, end to end — from product photography through store setup — so customers could browse and buy online as easily as in person.
The Challenge
The brand needed its first online storefront: one that captured the handmade, premium character of the products while keeping browsing and checkout effortless — as easy to buy online as it was in person.
What I delivered
Product photography
Professional shots of each soap variant, styled to translate their texture and quality to screen.
Website design
A clean, elegant layout reflecting the brand’s ethos of craft and simplicity.
WooCommerce store setup
Full e-commerce configuration with intuitive product browsing.
Streamlined checkout
An efficient, low-friction purchase flow from cart to confirmation.
Skills & Tools
The stack behind this build — tap any to see related work.
A design as natural as the product
Ann’s Delicate Soap is handmade from natural ingredients, so the design leaned into that character — warm, clean, and ingredient-forward. Elegant product photography and an uncluttered layout let the craft of each bar carry the store, from first impression through checkout.
The result
A visually engaging, user-friendly storefront that showcases the line and streamlines buying — extending a handmade local brand into a polished online presence. The engagement spanned photography to web development, reflecting the range I bring to a full digital build.
A Natural, Handmade Story
Product photography, plus the botanical spirit behind the brand.
