Implemented a digital coupon delivery system to replace the backordered physical coupon inventory, achieving a significant cost reduction. The new digital system, costing only 2.5 to 6 cents per delivery, replaced paper coupons that previously cost 11 cents each. This change has led to monthly savings ranging from $83.90 to $188.45, equating to a 45-77% reduction in coupon distribution costs. By providing customers with digital coupons (including SMS/MMS options), we not only streamlined the distribution process but also enhanced scalability and flexibility.







