I replaced a backordered physical coupon inventory with a digital delivery system — coupons that cost 2.5 to 6 cents each instead of 11, including SMS/MMS options — cutting monthly coupon spend 45–77% while making distribution far more scalable.
Out of Coupons, Out of Options
The physical coupons the business relied on went on backorder — a supply problem with a cost problem underneath it, at 11 cents per paper coupon. Going digital meant rebuilding delivery around channels customers already use, at a fraction of the price, without losing the coupon’s punch.
What I Delivered
Digital coupon delivery
Stood up a digital system to issue coupons in place of the backordered paper stock.
SMS/MMS distribution
Delivered coupons over text and picture messaging, meeting customers on their phones.
Retired paper inventory
Removed dependence on a backordered physical coupon supply chain entirely.
45–77% cheaper per coupon
Dropped cost from 11 cents to 2.5–6 cents each — $83.90 to $188.45 saved monthly.
Skills & Tools
The stack behind this build — tap any to see related work.
The Impact
Digital coupons replaced a stalled paper supply at a fraction of the cost — 2.5–6 cents versus 11 — for monthly savings of $83.90 to $188.45, a 45–77% reduction, plus SMS/MMS reach and room to scale.
A Cost You Stopped Seeing
The cheapest line items are the easiest to ignore — until they backorder. Rebuilding coupon delivery as digital didn’t just solve the shortage; it cut the per-coupon cost by more than half and turned a paper bottleneck into a channel that scales.
