I built a centralized campaign engine that triggers call workflows from leadership-defined events — letting sales reps run targeted outreach with automated reporting, and giving campaigns real coordination and accountability.
Outreach Without a Conductor
Sales outreach was ad hoc — no shared trigger, no consistent reporting, no way to hold a campaign accountable. The engine needed to turn leadership-defined events into coordinated call workflows that reps could act on and leadership could measure.
What I Delivered
Event-triggered campaigns
Triggered call workflows automatically from leadership-defined events.
Targeted rep outreach
Enabled sales reps to run focused, coordinated outreach.
Automated reporting
Reported on participation and outcomes without manual tracking.
Coordination & accountability
Improved campaign coordination and made outreach accountable.
Skills & Tools
The stack behind this build — tap any to see related work.
The Impact
A centralized engine that turns leadership-defined events into coordinated, measurable call campaigns — reps running targeted outreach, reporting handled automatically, accountability built in.
Turn Events Into Action
A calendar is just intentions until something acts on it. A campaign engine that fires call workflows from real events turned scattered outreach into coordinated, accountable campaigns — timing made automatic.
Image credits: “Event Postponed Marked On Calendar” by delegateconnectimages (CC BY 2.0)
